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Learn More About Consultancy
What is consulting?
Consultants are people who specialize in helping clients resolve their company’s most urgent problems, issues, or projects. They work across a huge range of roles and industries and share their gift of analyzing information and identifying the best path for each company to take. Consultants tend to be individuals with at least a few years of experience under their belts in a particular field or focus. It’s this insight that they then sell as a service to other companies. Consultants may work with multiple companies at one time, only spending a few hours a week on each. Or, they might be brought in full-time for 6 months to solve a bigger problem. It all depends on the company and the issue they’re trying to tackle. Overall, a consultant’s job is to solve the issue they’re being hired for, and then move on to the next company.
Marketing consulting
Marketing is a very broad field of work, making it a bountiful option for consultants. From email marketing to paid acquisition, to content production, there are a ton of areas that marketing consultants can assist with. Overall, these consultants will develop new strategies to help companies better target or convert their key demographic.
For example, maybe a company needs to restructure its email onboarding campaigns to increase conversions. Or, it’s been running ads for months and hasn’t been able to reduce the Cost-Per-Click (CPC), creating a desperate need to rework ongoing ad campaigns. Below are a few examples of marketing consulting roles that may peak your interest:
- Email Marketing Consultant
- Paid Acquisition Consultant
- Content Marketing Consultant
Operations consulting
Another broad type of consulting is operations. An operational consultant uses data and research to help an organization streamline its operations, and/or enhance its operational performance.
For example, they could be tasked to help reduce costs, increase business efficiency, or improve company productivity. They may also be brought in to focus on the operations of individual teams. A few operations consulting roles are:
- Marketing Operations Consultant
- Sales Operations Consultant
- HR Operations Consultant
Financial consulting
Helping businesses manage their finances more effectively is a highly sought out service. People in this role might be tasked with identifying cutbacks to improve profit, or simply protecting, restructuring, or maximizing a company’s bottom line.
Often, small businesses won’t have the need, or budget, to hire a full-time finance manager, and thus require a professional financial consultant to fill in the gap. On the flip side, larger corporations may get into a sticky situation and need outside finance advice to help set them on the right path.
A few specific financial consulting roles are:
- Economic Consultant
- Foreclosure Consultant
- Fundraising Consultant
Social media consultant
A part of the larger marketing category, social media consultants are a relatively new area of consultancy. A social media consultant ensures a business is doing all it can to drive potential customers to its website via its social media channels.
Unlike some of the other roles mentioned above, social media consultants are often self-made, or have gained their experience from work.
Sustainability consultant
These days, businesses must ensure they meet all manner of environmental regulations. A sustainability consultant might be someone with a Bachelor in Environmental Science who can help a business identify ways to reduce its carbon footprint and take on more sustainable practices.
Sales consultant
Sales consultants have a wide range of skills that help drive a business’s revenue. This can range from helping incentivize the sales team to improving the sales process on the customer’s side. A sales consultant is a relationship and negotiation expert.
Similar to marketing, securing a sales consultant role requires proven experience and records of surpassing sales targets, and maintaining large books of business. In this role, experience outweighs a formal sales education.
Growth marketing consultant
A newer type of consulting that falls within the marketing umbrella is the growth marketing consultant. This is a relatively new term, but the premise is simple: these consultants help to grow and scale a company through “growth marketing” efforts.
Examples would be, finding and scaling new channels for acquisition, or finding ways to improve the overall marketing funnel to increase conversions.
Career coaching consultancy
Sometimes people hit walls in their life and end up stuck in a job or career path they don’t want to be in. A career coaching consultant can help people identify their skills and what type of job they’d flourish in.
Personal development consultants work closely with their clients and help them develop strategies and techniques to improve aspects of their personal life.